My adventure into the world of SEO began quite unexpectedly. Picture this: I had just finished setting up my first business’s website. I spent weeks tweaking every detail until it was just perfect. Then, the big launch day arrived, and… nothing. My shiny new website was nowhere to be seen on Google’s first page. An entire hour had passed since publishing the site and nothing! Wait, what? That’s when I realised there was a whole world behind those search results – the world of SEO.
Curiosity got the better of me, and soon I was devouring every piece of SEO knowledge I could find – from books to online courses, and everything in between. It was more than learning; it was a passion that grabbed hold of me and hasn’t let go since.